X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Immersive 4K entertainment driven by human intelligence.

4K HDR TV with Cognitive Processor XR™, Full Array LED and immersive sound from screen technology.

  • Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
  • Cognitive Processor XR™ understands how humans see and hear for true immersion
  • Sound positioning tweeters turn any sound immersive
  • Minimalist design with narrow bezel for less distractions

*Click on the product video for a full guide to this series*

 

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